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Reebok Stops Rick Ross Deal

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, Reebok Stops Rick Ross Deal

rick-ross

Athletic wear company Reebok has officially dropped Rick Ross as the face of Reebok Classic in the wake of controversy over lyrics he contributed to the Rocko tune “U.O.E.N.O,
where the Maybach Music mogul boasted about drugging and raping a woman. He spit:
“Put Molly (Ecstasy) all in the champagne.  She ain’t even know it.  I took her home and I enjoy that.  She ain’t even know it.”
Rape survivors and women right groups launched a petition and media campaign asking Reebok to drop the rapper, despite his many apologies. Reebok released a statement today saying:

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.”Reebok goes on:  “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

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About: Kelly Faisal

I have been a serial experiential marketer for the past 6 years.

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