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SHATTA WALE ADAPTS KANYE WEST INSPIRED PR STRATEGY

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Ghanaian Dancehall King Shatta Wale is hitting back at critics on recent backlash. The BieGya singer trended heavily on social media platforms for allegedly wearing a fake Adidas Hoodie in his BieGya video which was shot by Xbills Ebenezer. The red hoodie which has the inscription “ADLDAS” instead of “ADIDAS” was compared to several originals  from the global brand.

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Whether it was a mistake or a well a executed plan, the fact remains he got everyone talking about him and I call this show business.

His posts on social media seem to connect all these planned publicity gimmicks to the launching of his After The Storm album at the Independence Square in five days.

This is a statement we picked from the facebook wall of his management team member @King Binny

LETS GET THINKING

He got an album launch upcoming and the nation also has its biggest event (the vgma) just a week after his album launch and to get the masses talking about him and his album launch despite all the platforms the vgma’s has at its disposal and the fact that it has some of the biggest artists on bill performing, he needs to pull something out of the ordinary to be able to achieve this.

COINCIDENCE OR PLANNED?? WHATS YOUR TAKE ON THIS?

Three weeks to his album launch and four weeks to the nation’s biggest event (vgma), he releases a song with the most controversial title ever in the history of our music industry, if am not mistaking which got everyone talking about him.
Now a week to his most anticipated album launch which makes it two weeks to the vgma’s , he then releases the video for the most controversial song which again came along with another controversies getting him trending the more again.
What happens to the buzz of the vgma when obviously and indisputable the artist of the year and the one with most hits songs currently in the country whose exclusion from the award show brought debates and mix feelings among music lovers across the country is trending with his upcoming album launch.

NOW IT LOOKS LIKE A WELL CALCULATED AND EXECUTED PLAN.

He is going to use the few days left to his album launch to be on almost all the hottest entertainment platforms across the city from Monday to talk about the launch, which makes it a week to the vgma’s ,hence getting all the attention once again.
The week after his album launch is the vgma’s but you and I know very well that, same week instead of talking about the vgma’s will be dedicated to review the happenings of his album launch and it controversies oh yes that I can promise you, there will be a lot of controversies.

MY QUESTION AGAIN IS WHERE LIES THE FATE OF THE VGMA’s IN ALL THESE??

If Kanye west can turn all the controversies around him, wiz khalifa and amber into a controversial album title like “LIFE OF PABLO” to sell that good then maybe there’s a new Kanye in the making in Ghana.

Whether you love shatta wale or hate him, it’s impossible to deny; the dancehall King gives the internet plenty to talk about.

Good morning.

Watch the controversial video below…..

About: Kelly Faisal

I have been a serial experiential marketer for the past 6 years.

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