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Sarah, Live Inside And Win The Ride Winner Picks Car

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WhatsApp-Image-20160520 (23)Winner of the maiden edition of unique reality show ‘Live Inside And Win The Ride,’ Sarah Ayim can finally silence all her “haters” when she was officially presented with the brand new Renault Logan she lived in for 40 days.

Sarah, 24, claims a lot of people thought the car was a myth since she was not seen driving it, even weeks after the show ended. However Premium Motors have come out to explain that the car had to go through some maintenance and registration processes before being handed to the winner. The presentation of the car was done at the premises of Happy FM at Asylum Down and aired live on e.TV Ghana.

CEO of Premium Motors, Jihad Hijazi, said ‘’Premium motors was fully committed to the reality show and would not renege on its promise to deliver the car to the winner,’’ adding that ‘’we are going to continue to sponsor such exciting and innovative competitions as long as it positively influences the general public.’’ On why Premium Motors partnered GMABC, Mr. Hijazi said GMABC has the experience and capacity for such events and they helped push the Premium Motors brand up.

He continued that the Renault Logan car was used for the competition because it is a very robust vehicle and suitable for both young people and also for families.

An excited Sarah upon receiving the keys to her brand new car said “This is real. I actually own a brand new car!” The budding model explained that she entered the competition because she needed a car to relieve her of the stress of being on location at odd times leaving her with very expensive public transport bills.

The ‘LIVE INSIDE AND WIN THE RIDE’ reality show organized by Global Media Alliance Broadcast Company sought to test adventurous Ghanaians and their endurance on all levels by making 5 strangers live in a car for over a month. After a successful first season, a second season is already in the works, hopeful to be bigger and better.

Managing Director of Global Media Alliance Broadcast Company, Mr. Akwasi Agyeman, said the next edition of the reality show would be enhanced to allow more people to participate. ‘’More exciting and innovative segments would also be added to increase the anticipation and make it more daring for participants,’’ he stated.

He congratulated Sarah for being courageous to participate in the event and eventually emerging winner and encouraged her to be a good ambassador of the Premium Motors and GMABC brands.

Sarah thanked her fans and family for supporting and voting for her to emerge winner and also thanked the organizers for making her dream of owning a car a reality.

About: Kelly Faisal

I have been a serial experiential marketer for the past 6 years.

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