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Romeo Santos to be CEO of Roc Nation Latino

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02-romeo-santo-jay-z-2016-press-billboard-1548-cropThe potential of Latin music and Latin artists to fully permeate the mainstream has received a resounding endorsement with the launch of Roc Nation Latino, a full-service Latin division within Roc Nation, with superstar Romeo Santos as its CEO.

Roc Nation Latin will focus on developing and cultivating Latin artists in all aspects of their careers, both in the U.S. and globally. Santos’ longtime manager, Johnny Marines, has been named president.

In addition, the deal, inked June 8 in Roc Nation’s New York offices, makes Santos an exclusive management client of Roc Nation, co-managed with Marines.

Santos’ current recording deal with Sony will not be affected.

About: Kelly Faisal

I have been a serial experiential marketer for the past 6 years.

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