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Muse Africa & Oxfam announce campaign to encourage Ghanaians to vote

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Fast growing media brand, Muse Africa, has announced that it is collaborating with Oxfam to roll out a campaign that will engage millenials and encourage them to vote in the 2016 General Elections.

The campaign, which has been dubbed ‘MUSE PARTICIPATE, kicks off later this month with some dedicated social digital media and social platforms.

It will also be driven by music, a TV show and Muse meets and engagement on some university campuses.

Chief Executive Officer and co-founder of Muse Africa, Sadiq Abdullai Abu, says that doing this will help the brand to encourage and empower millenials to vote.

“Participate affords us the opportunity to encourage youth involvement in the election process underscoring MUSE’s commitment to not only entertain millennials through compelling urban music & lifestyle content but also empowering and inspiring them to exercise their right and power. One of our objectives for this campaign is to basically bring a whole lot of cool to the electoral discussion in the country.”

The campaign was created to tackle the challenge of lack of interest in electoral affairs, governance & politics by young people in Ghana.

It is aimed at creating dedicated spaces for progressive engagement of the youth on issues of national importance that matter to them most and connect to the political process in ways that resonate with their worldview.

The campaign was created & will be executed by UN+TE the youth marketing & experiential division of Muse Africa.

Jeffrey Owuraku Sarpong

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