Twitter introduces pre-roll ads on Periscope
Twitter has introduced pre-roll ads for Periscope streams. This is another move by the company to monetize live video on the platform.
The ads will appear ahead of Periscope live streams and archived Periscope broadcasts. They are currently limited to select advertisers but it is expected to become more widely available in the coming months.
This follows the launch of Periscope’s Producer API which allows broadcaster and other professional content producers to stream their live video feeds via Periscope without the need to use a phone.
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